Assisted Living Marketing Solutions
Most Communities Are Thriving. A Few Need Focused Attention.
Industry occupancy continues to improve, but many assisted living operators are seeing a more nuanced reality within their portfolios. While most communities are performing well, a smaller group often accounts for the majority of available inventory.
That is why broad recovery strategies are giving way to more focused, community-by-community approaches. Our Solutions By Occupancy Level help providers align marketing investment with the needs of each building, whether the goal is protecting market share, sustaining momentum, accelerating local demand, or building visibility for a newly acquired or repositioned community.
Assisted Living Partners
4 Proven Assisted Living Marketing Tactics
A Flexible Foundation for Occupancy Growth
A profile on SeniorsGuide.com helps assisted living communities connect with families actively researching care options. Whether your goal is protecting occupancy in a high-performing community, sustaining momentum in a competitive market, or increasing awareness where occupancy opportunities exist, SeniorsGuide.com provides targeted visibility with predictable costs.
- Trusted resource: Families rely on SeniorsGuide.com for senior living research and education.
- Meaningful engagement: Rich profiles help prospects explore services, amenities, photos, and contact options.
- Direct inquiries: Every lead is delivered only to the community selected by the family, without referral fees or shared lead distribution.
Targeted Behavioral Marketing
Families spend weeks researching assisted living and memory care online before reaching out to a provider. Our digital tactics put your community portfolio in front of them during this entire impressionable time, helping your company build credibility during the family’s local research journey.
- Reach families when they’re reading about caregiving challenges.
- Reach families after they tour an assisted living community.
- Reach families when they search online for terms like “senior living solutions.”
Geofencing – Google Ads – Retargeting – Display – Contextual – Search Targeting
Social Media Elevation
Let our professional team enhance your reputation via social media while your local team stays focused on sales and resident service.
- Reach Boomers while they are online connecting with friends.
- Reach the 55+ audience when they’re reading about retirement planning or downsizing.
- Reach people who have engaged with content regarding active living.
Paid Social Media – Retargeting
Traditional Marketing
Our premium publications bring your communities to life in the most tactile and engaging way. Curated content is delivered directly to select markets, ensuring your brand’s voice resonates with precision and impact.
- 400K+ Seniors Guide Magazines in circulation which provide information on Retirement Communities, Home Care and Seniors Services.
- 50K+ Seniors Guide At-A-Glances in circulation reaching and engaging medical referral networks in hospitals and care centers.
Frequently Asked Questions
How do I get my property listed on Seniorsguide.com?
That’s easy! Simply fill out this form.
I have an assisted living occupancy challenge. How can I fill my building?
We find that a blend of digital tactics is the most potent way to approach this challenge. Contact us for a free exploratory discussion.
I have a tiny marketing budget. What should I do first?
Step 1: Build a Google Business Profile. Find directions here.
Step 2: Invest in quality, unique photography and/or video of your property. This will give you content to use on your Google Business Profile, on social media channels, and within other marketing elements.
Step 3: Get listed on SeniorsGuide.com, where predictable expenses can help fill your buildings. Contact Us.
I have recruitment challenges. What do I do?
If LinkedIn, Indeed, and other recruitment sites haven’t worked, try the more affordable options that we’ve developed. Our strategies target employed individuals who aren’t actively in the job market. Contact us for a free exploratory discussion.
How do I fix a reputation problem for my community?
Once operational challenges have been addressed, we have found that social media and a blend of digital tactics can be the quickest and most effective ways to reposition your brand in a positive light. Contact us for a free exploratory discussion.
Which social media site should I prioritize?
Prioritize Facebook, because as the SocialShepard.com says “Users aged 65 years and older are the platform’s fastest-growing demographic.”
