Active Adult Occupancy Marketing Solutions
Reach Active Adults Earlier in Their Journey
Today’s older adults are researching housing and lifestyle options long before they’re ready to move. For active adult communities, senior apartments, independent living communities, and CCRCs, that creates an opportunity to build awareness and consideration earlier in the decision-making process.
Active Living Partners
4 Proven Senior Living Marketing Techniques
Reach Active Adults on SeniorsGuide.com
Today’s active adults start their search online, exploring communities, amenities, locations, and lifestyle opportunities long before they’re ready to move. SeniorsGuide.com helps active adult communities connect with this highly engaged audience through trusted content, community profiles, and direct inquiry opportunities.
- Trusted by older adults: Since 2001, SeniorsGuide.com has helped older adults research housing and lifestyle options at their own pace.
- Built for discovery: Community profiles showcase the amenities, experiences, and lifestyle features that matter most to active adults.
- Direct inquiries, not shared leads: Prospects choose which community they contact, and inquiries are delivered directly to the selected community, never shared with competing providers.
Targeted Behavioral Marketing
Boomers and active adults spend years thinking about what might be their next move. Their purchase journey is not linear and tends to take more than 16 points of contact before they even call your property. Our digital tactics put your community portfolio in front of them during this entire impressionable time, helping your company build a trusting relationship with potential future residents.
- Reach the 55+ audience when they’re reading about retirement planning or downsizing.
- Reach active adults as they tour communities or visit new 55+ neighborhoods.
- Reach Boomers playing their favorite digital games like crossword puzzles, Wordle, and Sudoku.
Geofencing – Google Ads – Retargeting – Display – Contextual – Search Targeting
Social Media Elevation
Let our professional team enhance your reputation via social media while your local team stays focused on sales and resident service.
- Reach Boomers while they are online connecting with friends.
- Reach the 55+ audience when they’re reading about retirement planning or downsizing.
- Reach people who have engaged with content regarding active living.
Paid Social Media – Retargeting
Traditional Marketing
Our premium publications bring your communities to life in the most tactile and engaging way. Curated content is delivered directly to select markets, ensuring your brand’s voice resonates with precision and impact.
- 400K+ Seniors Guide Magazines in circulation which provide information on Retirement Communities, Home Care and Seniors Services.
Frequently Asked Questions
How do I get my property listed on Seniorsguide.com?
That’s easy! Simply fill out this form.
I have a new community. How can I fill my building?
We find that a blend of digital tactics is the most potent way to approach both blue sky properties and the first year of lease up. Contact us for a free exploratory discussion.
How do I fix a reputation problem for my community?
Once operational challenges have been addressed, we have found that social media and a blend of digital tactics can be the quickest and most effective way to reposition your brand in a positive light. Contact us for a free exploratory discussion.
Which social media site should I prioritize?
- Prioritize Facebook and Instagram because of their visual nature and audience demographics.
- Video is the most compelling form of content for active adult communities.
- Use TikTok if you have the time and resources to create compelling, amusing videos.
